Sony BRAVIA XR A95L MASTER Series QD-OLED 4K Smart TV

Experience Sony's finest television technology with the BRAVIA XR A95L MASTER Series QD-OLED 4K Smart TV. Combining next-generation QD-OLED display technology with Sony's revolutionary Cognitive Processor XR, the A95L delivers extraordinary brightness, breathtaking color accuracy, and exceptional contrast for a truly cinematic viewing experience. Every movie, game, and sporting event is reproduced with remarkable realism and precision.

Designed for premium home theaters, the A95L pairs its award-winning QD-OLED panel with Acoustic Surface Audio+, immersive HDR performance, and the Google TV platform. Intelligent picture and sound optimization ensure that every scene looks and sounds as the creator intended, making the A95L one of Sony's most advanced televisions ever produced.

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The Sony BRAVIA XR A95L MASTER Series is Sony's flagship QD-OLED television, engineered to deliver reference-quality picture performance for the most demanding home theater enthusiasts. Its cutting-edge QD-OLED panel produces Sony's widest color palette, outstanding peak brightness, and perfect black levels, creating images with exceptional depth, realism, and dimensionality.

At the heart of the A95L is the Cognitive Processor XR, which analyzes scenes the way humans naturally perceive them to optimize contrast, color, detail, and motion simultaneously. Technologies including XR OLED Contrast Pro, XR Triluminos Max, XR Clear Image, and XR HDR Remaster work together to deliver stunning realism with incredible clarity across all types of content.

Unlike conventional televisions, the A95L features Sony's Acoustic Surface Audio+, where actuators behind the screen transform the display itself into a speaker. This innovative design aligns dialogue and sound effects directly with the on-screen action, while Dolby Atmos support creates an expansive, theater-like soundstage without the need for external speakers.

Powered by Google TV, the A95L provides seamless access to thousands of streaming apps while supporting Google Assistant, Chromecast built-in, Apple AirPlay 2, Apple HomeKit, and optional BRAVIA CAM functionality. With HDMI 2.1 features including 4K at 120 Hz, VRR, ALLM, and PlayStation 5-exclusive optimizations, it delivers an exceptional experience for both cinematic entertainment and next-generation gaming.

  • Display technology: QD-OLED MASTER Series 4K Ultra HD panel

  • Resolution: 4K Ultra HD (3840 × 2160)

  • Processor: Cognitive Processor XR™

  • HDR support: Dolby Vision®, HDR10, and HLG

  • Picture technologies: XR OLED Contrast Pro, XR Triluminos Max™, XR Clear Image, XR HDR Remaster

  • Audio system: Acoustic Surface Audio+ with Dolby Atmos® support

  • Gaming features: HDMI 2.1, 4K/120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Mapping and Auto Genre Picture Mode for PlayStation® 5

  • Smart platform: Google TV with Google Assistant, Chromecast built-in, Apple AirPlay 2, Apple HomeKit, and BRAVIA CAM compatibility

  • Connectivity: 4 × HDMI (2 × HDMI 2.1 with eARC), USB, Wi-Fi, Bluetooth, Ethernet, Optical Digital Audio Out

  • Available screen sizes: 55", 65", and 77"