BRAVIA XR A90J MASTER Series 4K Smart TV

The Sony BRAVIA XR A90J MASTER Series represents one of Sony's most acclaimed OLED televisions, combining a premium OLED panel with the Cognitive Processor XR to deliver remarkably natural images. Rather than processing picture elements independently, Cognitive Intelligence analyzes scenes in a way that more closely resembles human perception, enhancing depth, contrast, and realism across every frame.

Sony's XR OLED Contrast Pro technology maximizes the inherent strengths of OLED by delivering deeper blacks, brighter highlights, and outstanding shadow detail. XR Triluminos Pro expands the color palette to reproduce billions of accurate colors, while XR Motion Clarity keeps fast-moving action crisp and smooth without sacrificing brightness.

Unlike conventional televisions, the A90J features Acoustic Surface Audio+, where actuators behind the OLED panel turn the screen itself into a speaker. This innovative design synchronizes sound directly with on-screen action, creating a more immersive viewing experience that is further enhanced by Dolby Atmos support.

Google TV brings together thousands of apps and streaming services into an intuitive interface, while built-in Google Assistant, Chromecast, Apple AirPlay 2, and HomeKit provide seamless smart home integration. With HDMI 2.1 support, 4K at 120 Hz, Variable Refresh Rate, and Auto HDR Tone Mapping for PlayStation® 5, the A90J is equally impressive for premium home theater installations and next-generation gaming.